12

December 2021

The Puredistance MAGNIFICENT XII COLLECTION

 
The launch of Puredistance No.12 marked the completion of the MAGNIFICENT XII COLLECTION. This exclusive collection will always be our main perfume collection and include a selection of 12 perfumes. No more, no less.
 
Every one or two years one perfume from this collection will be replaced by a new creation. The perfumes we replace will be part of the ‘PRIVATE COLLECTION’ – available for those who know – but these perfumes will not be displayed or promoted anymore.
 
This is our elegant and simple solution for the worldwide problem of overproduction and choice overload. A solution completely in line with our motto: ‘Less is More’.