12

September 2021

THE LAUNCH OF PUREDISTANCE NO.12

Today, on the 12th, we launch our new Puredistance Perfume: No.12 View in our E-store.

The story of Puredistance started in 2002 with the concept of Puredistance I – the signature scent of Annie Buzantian. And with the launch of No. 12 – almost 20 years later – we have come full circle. A circle filled with many beautiful stories. The story of No.12 is one of them. 

In 2018, the 5th. of June, I received an email from Lana in Zagreb. She is a dear friend and represents Puredistance in the Balkans. She told me the well-known Parisian perfumer Nathalie Feisthauer would like to create a perfume for Puredistance. The next day I called Nathalie and asked her to come over to our headquarters in Groningen for a first meeting. Continue reading the full story here.

Due to the Holidays, orders made after December 18th will only be shipped after January 6th, 2025.