Plezuro Mag – Kristina Kybartaite-Damule

‘In a talk lasting over one and a half hours, Jan Ewoud Vos surprised me with being very modest and down-to-earth, with how dearly he spoke about his team, the people who work for him, and with the generosity he’s offering to other people. In this interview, we delved into the world of Puredistance, talked about how the brand manages to stay relevant in today’s environment with its unusual approach, and, of course, had a sneak peek into what new perfume is coming next – and which ones are leaving the Magnificent XII collection..

In over twenty years since it was founded, the brand has managed to stay true to its values and beliefs: less is more, quality over quantity, and respect. And – loyalty to its clients. For example, they haven’t changed the prices of their perfumes even once, which sounds unbelievable in today’s world, where prices are rapidly increasing everywhere.’

Cafleurebon – Nicoleta Tomsa
‘In the ever-expanding sea of modern niche perfume brands, few houses have managed to keep a unitary vision for as many years as Puredistance. The creative force behind the house that has become synonymous with understated elegance and timeless beauty is Jan Ewoud Vos, the brand’s Creative Director, who is responsible for the entire visual and conceptual narratives of Puredistance. Every essence, every bottle, every design, and every visual—down to the very packaging—is the fruition of Jan Ewoud Vos’ singular vision.

The brand philosophy is simple, yet profound. It is a commitment to long-term thinking, ensuring that the house’s aesthetic remains consistent, nurturing its reputation as a purveyor of elegance and harmony. From his background in design and photography, he crafts a narrative that dives deep into the Puredistance DNA—offering us masterpieces rooted in timeless beauty and elegance – intimate glimpses into his world, where art deco inspirations blend seamlessly with modern flair.’

The Black Narcissus – Book Review: ‘The Story of Puredistance by Birgit Oeckher’
”Having some insider insights into a perfume house’s mechanisms; its ethos, philosophy, olfactory evolution as well as a great deal of information on its founder, Jan Ewoud Vos – whose story and musings naturally form the majority of the text – is quite fascinating for a perfume lover, particularly one who genuinely likes many of the fragrances of the house at hand.”

Luxury Activist
”Popular wisdom says it is hard to get first place on the podium. When it comes to fragrances, the hardest part is to last and stay at the top of the game. With twenty years of beautiful and unique creations, Puredistance is celebrating a fantastic anniversary. The company story is marked with golden letters decade after decade to bring the very best that perfumery creation can provide. When Jan Ewoud Vos registered “Puredistance” in 2002, he already had a clear vision of what we wanted to achieve. Twenty years later, the success story continues with a beautiful fragrances portfolio within his company.

Perfumery was initially a true craftmanship and should keep it that way. At Puredistance, all perfumes are signed by hand by founder Jan Ewoud Vos and all products are assembled and finished by hand. Puredistance is about an uncompromising desire to create beauty and uniqueness. Nowadays, standardization and consumer testing harmed a lot the fragrance market. Everything ends up being similar, and fewer and fewer creators take risks to bring excellence to their work.”

The Fragrant Journey
”A new launch by Puredistance Master Perfumes is always a cause for anticipation. Unlike so many niche perfumers that flood the market with new product, Puredistancehas deliberately adopted a “less is more” philosophy. Puredistance 1 was introduced in 2007, and Rubikona will be just the eleventh perfume introduced in the thirteen year period since then. Each perfume stands on its own merit as a unique and individual scent. Each breaks new ground and offers Puredistance customers a new and distinct choice.”

Parfumistans Blogg
“True exclusivity”, the Puredistance slogan, exactly nails the sprit of this genuine house. When wearing Puredistance perfumes, I’m often get the feeling that I have to throw out a a significant part of  the rest of my fragrance wardrobe. The Puredistance perfumes all through are blended with high quality ingredients and that creates a higher and more complex dimension of perfumery … Puredistance is probably the most genuine perfumehouse  on the market when it comes to quality and a classy, conceived fragrance concept.’

On Instagram

@Scent_Remix – Book Review: ‘The Story of Puredistance by Birgit Oeckher’
‘Taking the time to read The Story of Puredistance by Birgit Oeckher has been an eye opener in many ways. I have enjoyed the glimpse it allows into what it takes to build a perfume house the 𝘳𝘪𝘨𝘩𝘵 way… devoid of all the usual commercial trappings. It’s refreshing.

Now, I will admit that when I was first introduced to the brand, the brand’s insistence on exclusivity bothered me more than a little. I tend to be more of an “inclusive” type person, hating to feel anyone is left out or intentionally kept from being able to experience something great… whether it’s due to price tag, availability, or otherwise. And, while the fragrances of Puredistance 𝘥𝘰 come at a premium cost, I discovered that it’s not at all about barring anyone. Jan Ewoud’s exclusivity is a creative and practical choice. It comes across loud and clear in the enforced policies. The idea of quality over quantity… smaller batches… a limited number of carefully selected distributors… a collection of only 12… and a host of other balanced, 𝘤𝘰𝘮𝘮𝘰𝘯 𝘴𝘦𝘯𝘴𝘦 practices.

It’s called 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘩𝘦𝘢𝘳𝘵, pure and simple. I’ll wrap up by saying that I highly, highly recommend this read!’