The last Puredistance tour of the year led Puredistance founder Jan Ewoud Vos to Ukraine. Together with Alex and Irene of Jan Niche Company (who sells Puredistance exclusively for Ukraine) we organised Puredistance Events in Kiev, Dnipro and Charkov (where Puredistance was the first Perfume brand ever to personally present a perfume collection).
“The theme of our presentation was ‘Beauty & Soul. I believe true beauty needs a soul and can only be the result of genuine passion. A passion that is immune to today’s frenzy of blind commerce and growth. A passion that accepts that suffering is as much a part of the human voyage as joy and happiness. The Ukrainian audience responded positively to the ’Beauty & Soul’ presentation that included an emotional movie and our own unique collection of postcards.” – Jan Ewoud Vos