Simone Shitrit from + Q Perfume Blog voted Puredistance best niche perfumery brand. In this article she writes:
“It is not a secret that when it comes to the notion of what is chic and hip, this blogger has exhaustedly repeated that “less is more”. Although I love Art Nouveau and many other aesthetic styles, I tend to feel more connect to the minimalistic ones. The sharp clean lines of Puredistance flacons reveal what is the most important concept of the scents kept inside of them: understated elegance and beauty…. Once interviewing Della Chuang, a designer who has created one of the perfume bottles that I love the most (White Patchouli EDP by Tom Ford) said something that I will never forget: ‘Simplicity seems natural, almost obvious in its final form, but getting there takes experience, talent, and patience. Design for simplicity cannot be successful unless it is supported by perfect execution. Simplicity isn’t simple.’ I couldn’t agree more to her, and that is exactly what I have found in Mr. Jan E. Vos’ brand. It took him years to transform an idea into reality, and patience led him to perfection.”