The last Puredistance tour of 2017 led me to Ukraine. Together with Alex Radyan and Irene Shvets of Jan Niche Company (who sells Puredistance exclusively for Ukraine) we organised Puredistance Events in Kiev, Dnipro and Charkov (where Puredistance was the first Perfume brand ever to personally present a perfume collection).
The theme of our presentation was ‘Beauty & Soul’. I believe true beauty needs a soul and can only be the result of genuine passion. A passion that is immune to today’s frenzy of blind commerce and growth. A passion that accepts that suffering is as much a part of the human voyage as joy and happiness. The Ukrainian audience responded positively to the ’Beauty & Soul’ presentation that included an emotional movie and our own unique collection of postcards.
Initially I had my doubts to do a perfume tour in a country that is in the middle of an armed conflict that every day still takes its toll. I thought the Ukrainian people might have other things to worry about than selecting the right perfume. But then I found that people welcomed our presentation as a distraction from all negativity. Just like a book, a glass of wine, a movie or the right music, a good perfume can be mood transforming. So Irene, Alex and I put even more effort in to make our audience feel better and enjoy the evening.
In the upcoming years Puredistance will continue to do what we have done the past 10 years. Stay small and beautiful – truly exclusive – but never arrogant. And we will NOT sell to a luxury powerhouse or investment funds. And we will NOT lower the standards of our products to have more profit. Instead we will continue to build and enjoy the unique world of Puredistance. With beauty and soul!
PUREDISTANCE EVENT in KIEV
PUREDISTANCE EVENT in DNIPRO
PUREDISTANCE EVENT in CHARKOV
