‘Embrace your true nature’ is the essential message of the new Puredistance PAPILIO. In today’s world many people don’t dare to live their own life. They allow others to dictate their sexuality, study, profession, clothes, looks etc. and in the end how they feel about themselves. This often takes away their energy, self-esteem and inner happiness.
In the summer of 2020 I was sitting in my house at Ameland, surrounded by nature, looking at butterflies dancing in the air. Butterflies are not born as ‘beauties’. They develop through complete metamorphosis. From egg to caterpillar to chrysalis to butterfly. And they accept and embrace their true selves after every transformation.
Butterflies don’t suffer from ‘good’ advice from parents, friends, influencers, cosmetic clinics etc. and simply accept themselves as they are in each phase of their life.
I felt PAPILIO (Latin for butterfly) could be a new Puredistance perfume with a beautiful message and started to work on the concept.
One year later, when we celebrated the launch of Puredistance No.12 on the roof terrace of Nathalie Feisthauer in Paris, I explained her the idea behind PAPILIO. When I was finished she had tears in her eyes. The concept of PAPILIO touched her deeply.
In the year that followed, she created a beautiful perfume that does full justice to the beauty of the butterfly and lures you into their magic world of 1001 colours.
Then, again one year later – December 2022 – I am sitting in Belleville in Paris writing a poem that tells the story of PAPILIO. This poem, along with this introduction, is all I will tell about this new perfume. – Puredistance Founder Jan Ewoud Vos
The world of Puredistance is visually and conceptually rich and our artwork is a source of inspiration for many people. People all over the world and of all ages. In this case a 12 year old girl has drawn a butterfly cocooning out of a 17.5 ml Puredistance Perfume Spray. We love it!
