Early August Puredistance founder Jan Ewoud Vos visited various Crème de la Crème stores in the Baltic Countries. We feel proud that for more than 10 years Crème de la Crème has presented Puredistance in a way that does justice to the beauty and exclusivity of our brand. For that reason only Crème de la Crème is allowed to sell Puredistance in these countries.
The key message Jan Ewoud gave the Crème de la Crème sales people during his visit was the fact that they – and the customer – can TRUST the brand Puredistance. Buying a Puredistance perfume the customer can trust he spends his money on PRECIOUS PERFUME EXTRAIT; on a product that is MADE BY HAND and with LOVE. He can feel safe the Puredistance brand is TRULY EXCLUSIVE and only sold by a handful of carefully selected perfumeries.
We think, especially today, the importance of TRUST can not be overrated and is the most valuable element in the relationship between the customer and a brand.
