Puredistance launched its first Perfume, Puredistance 1, from a specially for Puredistance designed Perfume Lounge in the heart of Vienna. Architectural lightning specialist Philipp Metternich was responsible for the interior design and lightning of the Lounge. Entering the Puredistance Lounge is a true experience due to its mystical atmosphere and simple beauty. Mr. Metternich received an award of merit for the lightning of the Lounge.
(In 2010 Puredistance would move to its current headquarters in an old church in the north of the Netherlands in Groningen. The beautiful interior of the Puredistance Perfume Lounge would be used by Verinas, a boutique specialising in high quality bridal dresses. As an extra service to its customers Verinas would also sell Puredistance Perfumes)
