Not so long ago Ulrike Knöll from Aus Liebe zum Duft wrote about Puredistance 1 Perfume: “The colour of the perfume alone is suggestive of cashmere or silk – reflects the character of the wearer. Reserved and precious – “understated elegance”, the essence of Puredistance”. So visiting Istanbul and reading about Esra Bezek, the owner of Cashmere in Love, I had to see her! In a very noisy city of more than 15 million people I was so happy to find a company that shared our idea of quiet elegance and quality. We met and I really loved the simple but stylish design of her collection. She designs everything herself and uses the highest quality cashmere and silk.
Quoting from Esra’s website: “Cashmere is soft, comfortable, and special. It is the epitome of luxury, leaving the wearer to think of nothing but the sweetest pleasures known to mankind. It becomes a second skin and wearing cashmere is a personal affair. The garments are simple, beautiful, elegant, reachable and personal. Each garment is produced and presented with love.” So many similarities with the Puredistance philosophy!
