04

November 2009

PUREDISTANCE BEAUTIFULLY DISPLAYED AT ROJA DOVE’S HAUTE PARFUMERIE

Two weeks ago we visited Roja Dove’s ‘Temple of Scent’ in London; his Haute Parfumerie at the top floor of Harrods. The place is simply beautiful and Puredistance is proud to be displayed on one of the most prominent locations in the Parfumerie. For months Stephen Jones and Russ Sadler have worked on the perfect showcase for the Puredistance Crystal Columns. The result is wonderful and the result of hard work and genuine passion.

Puredistance crystal Perfume Columns on display in Roja Dove Haute Parfumerie in Harrods
Puredistance crystal Perfume Columns on display in Roja Dove Haute Parfumerie in Harrods

To quote Russ Sadler: “Very occasionally I have had opportunities to be involved with very artistic visionaries and the end result is more than just engineering. There’s an extra buzz and sense of pride at the end of such jobs. Usually the artistic visionaries have little concept of the real world (strength of materials or how things fix together) and their original dream has to be compromised by budget restrictions and the laws of physics. In this instance, working with Stephen Jones was very satisfying because he has both artistic vision and a practical understanding of engineering and we are both driven by the same desire to exceed expectations. We are both agreed that the end result is a stunning means of showcasing your beautiful product.”

Puredistance on display in Roja Dove Haute Parfumerie in Harrods
Puredistance on display in Roja Dove Haute Parfumerie in Harrods