This Autumn we will launch a new perfume: Puredistance M V2Q that will replace our old ‘M’.
Late last year Puredistance got a notification from Roja Parfums that they would no longer supply Puredistance M perfume oil to Puredistance due to the changes in IFRA regulations and the resulting need for reformulation.
Therefore, we had to discontinue Puredistance M. We decided we would not approach another perfumer asking him to copy ‘M’. Puredistance is about originality, not about imitation. We invented a new name – M V2Q – and asked perfumer Antoine Lie if he could create a complete perfume, more contemporary and softer in a sensual way.
Antoine Lie gladly accepted the challenge and started to work on M V2Q. We provided him with artwork that communicates the essence of the new perfume.
We found one of the first samples Antoine sent us very promising and four months and five modifications later we were convinced the new M V2Q will not only please many of the old ‘M addicts’, but as well appeal to many new perfume lovers.
