2015 has been the best year ever for Puredistance in terms of sales and brand appreciation. We found, now that we offer 6 different Perfumes, each with its own unique character, there is certainly enough choice and depth in our collection to justify the name ‘Perfume House’. The past 8 years we have been working hard, without any compromises, to make sure the best quality ingredients and components would go hand in hand with the most elegant design and – let’s not forget this – good old fashioned personal service. Our goal always has been to be a small and unique brand. To be recognised in more than 30 countries as one of the leading ‘niche’ luxury Perfume Houses, is like a dream come true.
For the years to come we will continue to do what we always have done. This means we stay small and personal. ‘Small is beautiful’ will still be our motto. The past years we have seen many leading niche perfume companies being taken over by large luxury powerhouses or investment funds (Byredo, Frederic Malle, Le Labo, Diptyque, Annick Goutal , L’Artisan Parfumeur, Penhaligons, Clive Christian, to name a few). Some of the perfumeries that sell Puredistance have recently asked me if Puredistance would be the next company to be sold. My answer was that as long as the Puredistance Team enjoys what they do, I will not sell out and we will stay a privately-owned company that can make aesthetic and moral choices without external (financial) pressure from third parties.
I wish you all the very best for 2016. I hope next year we can also contribute a little to your sense of comfort and well-being, with our Perfumes and our personal caring. To share with you some highlights of the past year, we made this Christmas Card!
Kind Regards and Happy Holidays,
Jan Ewoud Vos
