An interview with Mr. Green of A2G Luxury Perfume store in Vietnam. Ms. Nhan and Mr. Green almost exclusively sell Puredistance Perfume in Vietnam and designed a beautiful Puredistance store-in-a-store in Hanoi in one of the most prestigious shopping malls.
Could you tell us a little bit more about yourself and how did you decide to work in the perfume industry?
My girlfriend and I like the same perfumes and it was her idea to start a perfume shop in Hanoi. I decided to support her as collecting perfumes has become my hobby as well. In addition to that, my friends like perfumes very much and, by opening a shop, I could introduce them to more unique and luxury perfumes that differ from the many mass fragrances that are in the market.
Can you explain to our readers the concept of the A2G Luxury Perfume store?
In Vietnam there are a lot of perfumeries with big beauty brand such as Chanel, Gucci and Dior. Their fragrances can be easily purchased from those perfumeries. However, the concept of the A2G Luxury Perfume store is to focus on exclusive and luxury products that stand out. More importantly, our store is the only store in Vietnam where customers can buy the exclusive and timeless perfumes of Puredistance.
How is it like to be one of the first stores to focus on niche perfumes? And, how did you come to the decision to sell niche perfumes?
My designer visited many perfumeries and we found out that they often place many perfumes all together on the shelves. This makes them look like a regular beauty products. We, on the other hand, want to show each perfume like a picture or a painting and present them individually. In this way, the perfume will have more impact on a customer who is looking to a buy an elegant product.
We know that you will have a new marketing campaign with Ms.Hoang Anh. Could you perhaps tell us more about this special campaign?
Ms. Hoang Anh is the second prize winner of Miss Vietnam 2012. She is a very famous model and a classmate and friend of Ms. Nhan (the owner of A2G). We talked with her about our PR & Marketing campaign of 2014 and asked her to be the face of all our campaigns for this year (including Puredistance). We want to make Puredistance as well-known as possible among the young Vietnamese people.
What qualities attract you the most in Puredistance?
The great service, the innovative accessories and the luxury perfumes made by famous Master Perfumes.
How does Puredistance fit with the concept of A2G Luxury Perfume?
It fits very well because with Puredistance we are able to offer our customers exclusive fragrances that are different from what is sold in other stores. We want to introduce Puredistance as the major luxury perfume brand at our current and future A2G stores.
How do you see the development of the niche perfume industry in Vietnam?
Vietnam is a country with 90 million inhabitants. The economy is developing every year and the cosmetics and perfume industry is an important sector. For us, the most important thing is to make the Vietnamese people believe in the concept of our store and the luxury perfumes we are selling.
