The first facts about Puredistance WHITE. WHITE will be a pure Perfume, like all Puredistance Perfumes, with a percentage of 38% Perfume oil. WHITE will include some of the most costly ingredients in the world. Puredistance WHITE has been created by Antoine Lie from Paris and took one year from concept to final creation. Puredistance WHITE will be ready for sale in most countries in April 2015
The main idea behind the creation of WHITE was to create a perfume so beautiful that it gives the wearer an instant boost of happiness. As a visual compass for the world renowned perfumer Antoine Lie from Paris we envisioned a picture of a woman in a golden bath, relaxing, smiling and glowing from the warm rays of the sun. We wanted him to create a white and golden dream, an intimate escape from harsh reality. It took Antoine Lie one year to complete the magic formula, using the best and most expensive ingredients in the world (ingredients that will be revealed next year). The result is a one-of-a-kind perfume that will enhance your mood through intense, but comforting beauty – just like mother nature does when you unwind on a deserted beach surrounded by the natural beauty of orchids and getting comfortably drowsy from the warming sun…. a serene, natural happiness will be yours.
When we tested WHITE we found many people started to smile right away and then started smelling their wrist over and over again, telling us WHITE made them happy. Exactly what we hoped for! If WHITE is for you, this perfume will brighten up the moment and for a while it will make your inside world a happier one. We realise this is a bold statement, but considering the first reactions and our own feelings, we think Antoine Lie has created a real mood transforming perfume. We truly believe WHITE will make many moments – in many lives – more beautiful.
