CORE VALUES OF PUREDISTANCE

It is not easy to launch one of the most exclusive brands in the world exactly at the start of a deep economic crisis. But didn’t Jean Patou launch his legendary scent JOY in 1929 just after the big stock market crash? At Puredistance we are not afraid of this challenge and feel confident. What’s more, we see the current crisis as an opportunity. We believe that the core values of Puredistance: true exclusivity, pure & simple beauty, originality and sincerity – are values that will matter in the years to come.