Last week we visited Bologna, Milano and Florence; three fascinating cities. We started in Bologna to meet Giovanni Padovan and Lia Lo Brutto from Antica Profumeria al Sacro Cuore a Bologna. Not only one of the most famous perfumeries in Italy, but also one of the friendliest! Lia told us that in all her life she only fell in love twice with a perfume, the second time with Puredistance I Perfume. She called it ‘a coup de foudre’.
Soon Puredistance will be available in most major cities in Italy, but as always in a very small number of carefully selected stores and in only one store per city. Puredistance is one of the few, and perhaps the only perfume house that can guarantee true exclusivity. Where we look for a maximum of 10 stores in the whole of Italy, other ‘exclusive’ niche brands can be found in 50, 100 or even more perfumeries in Italy.
