As we welcome a new decade and look back, it is clear that the fragrance industry has seen some major changes. One of them is a trend towards niche perfumes. More and more small, independent fragrance companies try to find a place at the (over)crowded fragrance market. Puredistance is one of these companies. Back in 2002 the idea for Puredistance was born and 5 years later the introduction of Puredistance 1 Perfume was a fact.
At that time – early 2007 – we did not yet know our timing was far from ideal…. shortly after we had introduced Puredistance to the world, one of the worst economic crisises ever hit that same world! Luxury was hit hard. Long established brands suffered. Fortunately Puredistance has not only survived the past two years, but what is more, we did well. We enjoyed fantastic feedback from our customers and nearly all leading luxury stores and perfumeries in Europe welcomed us and found a nice place for our products. Thanks to them – and all those customers that were not afraid to try out something new – we are looking to the future with great confidence.
