Puredistance has done well the past twenty years, even in the last difficult years. Partly as a result of the beauty of the Magnificent XII perfume collection, partly as a result of our loyalty towards the perfume stores that sell us and towards our direct customers. All these years we kept our promises. Our promise of true exclusivity. Our promise of timelessly beautiful perfumes. Our promise of understated elegance and luxury.
Apart from that we kept our retail prices the same since the day we launched Puredistance I back in 2007 (so for 15 years!) and where these days most companies increase their retail prices (sometimes with shocking percentages) we decided to keep our retail prices in 2023 the same once again. For some of our customers price is not an issue, but for others buying a Puredistance perfume is a treat they can afford only once a year. Keeping our prices stable is a sign of loyalty towards our customers who together are the foundation of the world of Puredistance.
Read the whole story by Puredistance Founder Jan Ewoud Vos