‘It is my privilege to introduce to you our latest perfume: Puredistance DIVANCHÉ. This new perfume is the embodiment of purity, elegance, and quiet luxury. Inspired by the heavenly scent of blossoming Japanese Gardenia, this beautiful extrait de parfum unfolds with a touch of ripe fruits, leading into a floral heart of gardenia, jasmine, and tuberose.
Crystal clear white notes create a refined and lingering charm, leaving a long lasting impression of grace and sophistication.
DIVANCHÉ is a name I invented which I associate with an imaginary celestial scent of angels: a perfume so divine one instantly feels enchanted by such a ‘heavenly scent’.
When during my stay in Tokyo I explained this to Sachi – the uncrowned Queen of Perfume in Japan – she immediately responded: “ The most heavenly scent I know is the smell of Japanese Gardenia which is blossoming right now. ” And this one sentence turned out to be the key to the creation of DIVANCHÉ.
Sachi prepared classic perfume butter (enfleurage) from Gardenia and sent it to Nathalie Feisthauer in Paris, who then created an incredibly refined perfume based on this scent from heaven. Pure, Elegant and Luxurious. Enjoy!’ – Jan Ewoud Vos, Puredistance Founder
