2021 was the year we introduced the concept of the Magnificent XII Collection with the launch of No.12. And what we hoped for came true: No.12 was unanimously received as a great perfume, worthy of completing the circle of 12. As a matter of fact Puredistance No.12 showed up in many ‘Best of 2021’ lists. Visit our NEWS page to view all mentions.
Early 2021 we introduced the Puredistance Notebook. A stylish notebook with many beautiful illustrations. Also this year we will include a free copy with every direct order we receive. And if you buy from one of our authorised retailers, you can ask them for a free copy.
We like to thank everybody who has congratulated and complimented Nathalie Feisthauer with her personal masterpiece No.12. Last year Nathalie was at times confined to her house, but sitting at her beautiful rooftop terrace – with the Sacre Coeur in the background – and receiving one compliment after the other, directly and on social media, was a great distraction.
In October we visited Cannes to meet many of our retailers. We spoke to the owners of perfumeries in more than 15 countries and got energised by their positive stories. In the intimacy of our private apartment we showed them the new Magnificent XII Displays.
In September Puredistance founder Jan Ewoud Vos explained the concept of the Magnificent XII Collection in Le Parfum in Budapest. For more than ten years now Puredistance has granted Zsolt Zólyomi, the owner of Le Parfum and a perfumer himself, full exclusivity for Hungary. In most countries Puredistance only has one or two retailers. This is the best way we can honour our promise of true exclusivity to our customers.
