Two days before Pitti Fragranze in Florence started, we pre-launched SHEIDUNA in Profumeria Al Sacro Cuore Profumeria in Bologna. For many years Giovanniย and Lia run one of the most respected and selective perfumeries in Italy. Also for many years they love the Puredistance brand and we certainly love them too!
At Puredistance weย believe in true exclusivity and consequently only sell to a very select choice of perfumeries. We consider thisย exclusivity a blessing, not only for the customer, but also for ourselves since it allows us to sell inย the rightย stores and really connect to warmhearted people like Giovanni, Lia andย their team.
In their own original and creative way the Sacro Cuore teamย created a wonderful, intimate shop window that beautifully shows the character of the new Puredistance SHEIDUNA. Many of their customers tried out and loved SHEIDUNA and one lady hit the nail on the head when she exclaimed: “Molto raffinato!”.ย
