Yesterday evening was the opening of Jovoy Parfums Rares in Paris at Rue de Castiglione 4, one of the most prestigious locations an exclusive perfumery could have. One finds the store only metres from the famous place Vendome, the Ritz Hotel and many other of the world’s leading luxury brands. François Henin is the owner and mastermind behind it and yesterday evening he spent most of his time in front of the store welcoming the many guests that came from all over Europe with his usual friendliness.
The interior of the spacious store is dominated by a beautiful shade of red that is both modern, warm and inviting. The rustic wooden floor and cabinets – complemented by modern architecture – add further to the warm feeling of the store.
We were very pleased to see that Puredistance was given a special place, so customers can see and sample our Perfumes in the right setting, guided by the right people. We hope François will enjoy great success in Parfums Rares; he deserves it, his project is a beautiful and daring initiative.
