Since the early beginnings of Puredistance, Dieter Telfser has shown a great interest in the world of Puredistance. Dieter is a South Tyrolean artist, designer and a highly original & unusual thinker who lives in Vienna.
In 2007 he first came across Puredistance at a luxury event in Vienna and was given a blotter sprayed with Puredistance I Perfume. Back home he fixed the blotter under his nose to get to the heart of this scent.
Since then a friendship has developed between him and founder Jan Ewoud Vos, which has resulted in many original communications, both visual and in text. Dieter has been one of the first (probably THE first) person to notice how Puredistance over the years has become more than a collection of perfumes. Years ago he already remarked on the development of a aesthetically rich and authentic language that communicates the essence of Puredistance.
In an email to Jan Ewoud he once wrote: “I do not know about beauty. I do not know anything. But – I feel it. That makes me a big admirer of your scented pure thoughts…you have developed a new language of communicating through nations. I know you don’t want to hear it. Do not keep your thoughts simple… I can smell the complexity behind…”
